WSR are very pleased to announce the continued partnership with renowned motorsport design studio Racing Line Designs into the 2024 British Touring Car Championship.
The renewed collaboration means that Racing Line Designs will once again create a limited-edition bespoke piece of artwork for each round of the British Touring Car Championship, starting from this weekend’s Donington Park season-opener.
Prints of the artwork, which have a fresh new look for 2024, will be distributed to VIP guests of WSR and its partners on-site at each event and will be available to purchase in sizes from A4 up to A0 immediately afterwards online.
A limited number will be signed by Team BMW drivers Colin Turkington and Adam Morgan, which will also be available to buy via the Racing Line Designs website.
Racing Line Designs was established in 2015 by James Potts and initially focused on creative pieces for private sale and display, including a number of popular artworks based on WSR-built BMW racing cars.
The studio had expanded in recent years to create official artwork and liveries for a customer base including IMSA and the European Le Mans Series as well as competitors in the FIA World Endurance Championship and Le Mans 24 Hours.
Carl Mitchell, Sporting & Operations Manager, WSR, said: “We were very happy with the response to our partnership with Racing Line Designs across the latter half of 2023. The artwork was unique and well-received by racing fans and by our guests, so it was a no-brainer to continue for a full season in 2024. We look forward to seeing what James and the team come up with across the year.”
James Potts, founder, Racing Line Designs, said: “It’s an absolute pleasure to continue our collaboration with WSR on this project. The initial partnership through the second half of last year was very successful and we look forward to creating more artwork in 2024 that fans of WSR, BMW and touring car racing will love.”