WSR are delighted to announce the extension of their technical partnership with Emixa, the leading European partner of Siemens software solutions, for the 2025 British Touring Car Championship.
This collaboration emphasises Emixa’s role in WSR’s design and manufacturing processes, enhancing the performance of the team’s BMW 330i M Sport LCI touring cars using innovative digital technologies.
Emixa are one of the top Siemens Digital Industries software partners globally and is the European leader in their sector across the UK, Benelux region and Germany.
The collaboration between WSR and Emixa, who specialise in Product Lifecycle Management (PLM) services, has been instrumental in the development and success of WSR’s championship-winning touring cars for over a decade.
This partnership, which began with the development of the multi-title-winning BMW 125i M Sport, continues to evolve, showcasing the integration of advanced digital solutions in automotive design and manufacturing, and has been involved 17 of the team’s 18 BTCC overall titles and many of their record-breaking 135 race wins.
Utilising Siemens software, Emixa has enabled WSR to explore innovative manufacturing avenues and emphasises the significant advantages of integrating digitalisation technologies in automotive design and manufacturing.
Emixa’s branding features on the LKQ Euro Car Parts Racing with WSR BMWs of BTCC race winners Aiden Moffat and Charles Rainford during the season.
The season continues this weekend at Thruxton, Hampshire.
Carl Mitchell, Sporting and Operations Director, WSR, said: “We’re very pleased to extend our partnership with Emixa into the 2025 BTCC season. They’re the European leader in the UK for Siemens Digital Industries partners and their expertise has been vital in helping us find quick and efficient solutions to what have been a few tricky engineering challenges as we adapted our BMW 3 Series racing cars for the start of the series’ non-hybrid era. Emixa have played an important role in many of our title successes for more than a decade and we hope to have many more together.”
Mark Parry, Managing Director, Emixa said: “We’re proud to continue our collaboration with WSR into a new season. The BTCC is one of the most competitive series in global motorsport and helping WSR maintain their elite standard is a testament to the power of Siemens’ digital tools when expertly applied. Whether it’s rapid design and prototyping, or streamlining all engineering data, our team remains committed to enabling innovation and performance at every turn.”
