WSR are delighted to announce the extension of their technical partnership with Emixa, a leading European partner of Siemens software solutions, into the 2024 British Touring Car Championship.

This collaboration emphasises Emixa’s role in WSR’s design and manufacturing processes, enhancing the performance of the BMW 330e M Sport touring cars using innovative digital technologies.

Emixa, previously known as OnePLM, are one of the top Siemens Digital Industries software partners globally and is the European leader in their sector across the UK, Benelux region and Germany.

The collaboration between WSR and Emixa, who specialise in Product Lifestyle Management (PLM) services, has been instrumental in the development and success of WSR’s championship-winning touring cars.

This partnership, which began with the development of the multi-title-winning BMW 125i M Sport, continues to evolve, showcasing the integration of advanced digital solutions in automotive design and manufacturing.

Utilising Siemens software, Emixa has enabled WSR to explore innovative manufacturing avenues and emphasises the significant advantages of integrating digitalisation technologies in automotive design and manufacturing.

Emixa’s latest branding will be featured on the WSR-run Team BMW race cars during the 2024 season.

Dick Bennetts, Team Principal, WSR, said: “We’re very pleased to extend our partnership with Emixa into the 2024 BTCC season. They’re the European leader in the UK for Siemens Digital Industries partners and their expertise has been vital in helping us find quick and efficient solutions to what could have been a few tricky design challenges as we upgrade our BMW 3 Series racing cars for the coming season. Emixa have played an important role in many of our title successes for more than a decade and we hope to have many more successes together.”

Mark Parry, Managing Director, Emixa said: “Our 10-plus year technical partnership with WSR is a testament to our commitment to excellence in design and manufacturing. By providing access to the Siemens PLM software suite, we’ve empowered WSR to craft the most advanced race car possible. Our collaboration ensures they leverage the full spectrum of CAD, CAM, CAE, and PLM capabilities, enabling precision engineering and unparalleled performance on the track. We’re proud to support the 16-time BTCC champions in their pursuit of victory, driving digitalisation forward together.”