WSR are very pleased to announce an exciting new partnership with Cruga Biltong ahead of the final round of the 2025 British Touring Car Championship at Brands Hatch this weekend.
Made from an authentic South African recipe originally developed by a South African family over 50 years ago, Cruga Biltong, which is now produced in Yorkshire, UK, is an award-winning food brand renowned for low-fat snacks bursting with beefy flavour.
Containing 50 per cent protein with no artificial flavourings or added MSG and being only three per cent fat, Cruga Biltong is an ideal savoury snack for a busy race team seeking an energy boost without the downsides associated with a sugary ‘pick me up’.
As one of the fastest-growing Biltong brands in the country, Cruga have followed the career of Daryl DeLeon, who has already become a race winner in only his second full season of BTCC competition.
As part of this new relationship, Cruga Biltong branding will appear on Daryl’s WSR BMW 330i M Sport this weekend as he bids to become the first WSR driver to win the BTCC’s Jack Sears Trophy.
Dick Bennetts, Team Principal, WSR, said: “We’re very pleased to announce our partnership with Cruga Biltong. As a race team, we ensure our cars are both light and strong with all the creature comforts of a road car stripped out in search of pure performance. Cruga Biltong strip out the artificial additives to produce a Biltong that’s packed full of protein without scrimping on flavour, so we’re definitely singing from the same hymn sheet in terms of our philosophy. Just as their visibility has been growing over the past year, so has Daryl’s, so it makes perfect sense for his car to be the starting point this weekend for a relationship we hope to see grow going forwards.”
William Haynes, Brand Manager at Cruga Biltong, said: “At Cruga, we’re fuelled by adventure, performance and flavour – so partnering with WSR and Daryl DeLeon for the BTCC finale feels like a natural fit. Just as the team demands strength, agility and consistency from their cars and drivers, we demand the same from our products. Cruga delivers clean, high-protein energy without compromise – exactly what’s needed in the fast-paced world of touring cars. We’re incredibly excited to support Daryl as he fights for the Jack Sears Trophy.”
