Eighteen-time British Touring Car Championship-winning team WSR is pleased to reveal a new partnership with UltraGrime. This is a collaboration that brings together two brands that live and breathe high performance.
For more than forty years, WSR has been known for its competitive edge, technical skill and winning mentality, claiming more than 30 titles in single-seater racing and touring cars.
That focus on precision and constant improvement fits perfectly with how UltraGrime creates products shaped by relentless innovation, designed to be bigger, wetter and stronger for performance that leads the market.
A Partnership Driven by Performance
At the core of this partnership is a shared belief in pushing limits. On the track or on the job, both UltraGrime and WSR demand performance that never drops.
“WSR is a team that shows what true performance looks like,” said Curtis Whiteside, Marketing Manager at UltraGrime. “Their commitment to constant progress reflects exactly how we approach product development. It just makes sense to work with a team that has so many shared values.”
Looking Ahead
UltraGrime branding will feature across WSR’s BTCC BMWs, team set-up and selected digital channels throughout the season. Both teams will also explore opportunities for joint projects, new ideas, content creation and high-energy campaigns that bring fans even closer to the action.
With the countdown to the new BTCC season underway, UltraGrime and WSR are preparing for a year defined by speed, precision and high-impact results on the track and beyond.